MAP THE DESIGN ASSETS
Use a short label for each item. Repeat this page for more assets; let the designer define suitable deliverables.
Business Services · FREE PREPARATION PACK
Graphic design deliverables, feedback and file-handoff workbook
A logo, a brand system and a set of campaign pieces can sound like one package while covering very different work. This helpful preparation resource from PickYourPro.ai turns your asset list into a shared brief: what each item is for, what content is ready, what decisions happen during concepts and revisions, and what files and explanations should arrive at handoff. Use the same brief when interviewing designers so a different number of deliverables or review rounds is visible before you compare proposals.
Download free PDF ↓Ready for proposals? Start a request ↗
Preparation only, not a design specification, production instruction, file-format recommendation, accessibility determination, trademark clearance, ownership or licensing opinion, contract or legal advice. No marketing outcome is promised. Keep confidential brand plans, unpublished assets, credentials and customer information out of a public request.
START HERE
How to use this resource
Give each asset a short label such as D1 or D2. Link that label to an intended use, the content still needed and the designer's proposed deliverable. Keep unconfirmed details marked as questions. Use the feedback page to separate a new direction from a revision to the selected direction, as the designer defines those stages. At handoff, ask the designer to identify the agreed files and usage terms; this workbook does not determine rights or technical specifications.
Open the PDF in a form-capable viewer, save a copy, then fill it in. Reopen your saved copy to check your answers. You can also print the blank pages and write by hand. Your answers are not submitted to PickYourPro.ai.
PREPARE CONTENT AND REVIEW STAGES
Record readiness and decisions, not private assets. Ask the designer to define each stage in the proposal.
CHECK THE BRIEF BEFORE SHARING
Tick what is ready. Keep uncertain details visible instead of filling them with assumed specifications.
QUESTIONS FOR THE DESIGNER
Capture answers for the same asset list. Ask for clarification when proposal terms use different meanings.
COMPARE ONE ASSET BRIEF
Use A and B in every box. An extra asset or review round is a scope difference, not just a different total.
USE IT RIGHT NOW
Graphic Design & Branding preparation checklist
- Label each requested design asset and describe where it will be used, without prescribing a file specification.
- Separate an existing asset to adapt from a new asset to create; ask what research or discovery is included.
- Mark copy, imagery and brand references as ready, pending or needing help; identify an internal owner by role.
- Ask the designer to distinguish concept options, selection of a direction and revisions to that direction.
- Agree who consolidates feedback, who approves a stage and how conflicting comments are resolved.
- Ask how additional sizes, versions, languages, assets or a changed direction affect the written scope.
- Request an itemized handoff list covering agreed files, explanations and any separately supplied components.
- Clarify written usage and ownership terms, exclusions and unresolved questions before choosing a provider.
Questions to ask a graphic designer
- For each asset label, what will you deliver for the intended use, and what is outside this proposal?
- What discovery and client-supplied copy, imagery or references do you need before concepts begin?
- How do you define a concept, a revision round and a change of direction, and what is included?
- How should we consolidate comments, identify the version being reviewed and approve each stage?
- What final files, editable materials, guidance or third-party components are included, and which terms need clarification?
- What happens if an asset is missing at handoff or we need an additional version or later update?
Write down the answers and any exclusions. If two proposals describe different work, clarify the difference before comparing their totals. Leave unanswered points blank until the professional confirms them.
A CLEARER NEXT STEP
Ready to hear from pros?
Create an account on PickYourPro.ai only if you choose, then start a Graphic Design & Branding request. Share a non-confidential asset brief so participating pros can compete with proposals. Compare deliverables, review rounds, handoff, written terms and fit. Availability varies.
Start a new request ↗Participation and availability vary. A creative-brief and content-readiness discussion may be needed before a final proposal.
Keep the useful part.
The worksheets are free to use whether you hire through PickYourPro.ai or elsewhere. No account is needed to download them.
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More help with your next step
Official references and scope
These are original planning prompts, with AI assistance, prepared by PickYourPro.ai. Official links checked October 14, 2026. This pack has not been independently reviewed by a licensed specialist.
- AIGA Philadelphia: The Business of Design ↗
Primary professional-association chapter resource used for the themes of clear deliverables, revision expectations, client approval and scope changes. These original worksheets do not reproduce contract templates or supply legal, pricing or production guidance.
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