PAIR A PROOF WITH ITS DESTINATION
Use neutral labels and private references. Do not copy account data or launch instructions.
Business Services · FREE PREPARATION PACK
Paid-advertising placement proof and destination review workbook
An ad proof and the page it points to can change separately. This helpful preparation resource from PickYourPro.ai keeps a provider-supplied placement proof and its intended destination reference together, so review comments refer to the same pair. It is a conversation and version-recording workbook, not permission to launch an ad.
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Preparation only. Not ad setup, targeting, tracking, legal or disclosure advice, a compliance assessment, publishing authorization or a guarantee of platform acceptance or results. Use neutral labels and private document references; exclude credentials, account IDs, audience data and confidential campaign details.
START HERE
How to use this resource
Choose neutral labels such as Placement A and Pair A1. Ask the provider for a rendered proof showing the proposed placement context and a private reference to the destination version intended for that proof. Record the two version references together. Ask the appropriate professional about the relationship between the ad presentation and destination content; do not decide compliance from this worksheet. On the second page, record a changed proof or destination as a new pair, preserving the earlier review reference. Use the review register to distinguish a client's comments, specialist review and a platform-status record: one is not evidence of the others. Leave missing replies open. Compare providers on who supplies proofs, coordinates destination changes and records which pair was reviewed. Keep account access, live campaign changes and approval decisions in the provider's separate process.
Open the PDF in a form-capable viewer, save a copy, then fill it in. Reopen your saved copy to check your answers. You can also print the blank pages and write by hand. Your answers are not submitted to PickYourPro.ai.
FOLLOW A CHANGED PAIR
Keep the earlier pair reference. A new version needs its own review question, not an assumed answer.
KEEP REVIEW RECORDS DISTINCT
Tick discussion points, not approvals. A client comment is not proof of legal review or platform acceptance.
QUESTIONS FOR THE ADVERTISING PROVIDER
Ask every provider about the same placement-pair example, without requesting an ad launch.
COMPARE THE REVIEW SUPPORT
Use A and B in each box. Compare the same placement-pair example and record unresolved differences.
USE IT RIGHT NOW
Paid Advertising preparation checklist
- Give each placement and proof/destination pair a neutral label.
- Request a rendered proof and its version reference.
- Identify the destination version intended for that proof.
- Ask who coordinates questions about both sides of the pair.
- Link each review response to the pair actually reviewed.
- Keep client comments, specialist review and platform status separate.
- Retain earlier pair references when either side changes.
- Compare proof delivery, review records, change handling and exclusions.
Questions for the advertising provider
- How will you show the placement context and identify each proof version?
- How will you identify the destination version intended for that proof?
- Who handles questions about the ad presentation and destination content together?
- How will you distinguish client comments, specialist review and platform status?
- What record connects a changed proof or destination to the new review response?
- Which proof, coordination and review-record tasks are included or excluded?
Write down the answers and any exclusions. If two proposals describe different work, clarify the difference before comparing their totals. Leave unanswered points blank until the professional confirms them.
A CLEARER NEXT STEP
Ready to hear from pros?
Create an account on PickYourPro.ai if you choose, then start a Paid Advertising request. Describe the proof and destination review support you want, and let participating pros compete with proposals. Compare responsibilities, deliverables, changes, timing and terms. A private scope review may be needed.
Start a new request ↗Participation and availability vary. A private scope review may be needed before confirming review support.
Keep the useful part.
The worksheets are free to use whether you hire through PickYourPro.ai or elsewhere. No account is needed to download them.
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More help with your next step
Official references and scope
These are original planning prompts, with AI assistance, prepared by PickYourPro.ai. Official links checked October 18, 2026. This pack has not been independently reviewed by a licensed specialist.
- Google Ads: Destination requirements ↗
Checked October 18, 2026 as background for destination questions. Consult the current policy with your provider; this workbook does not reproduce rules, prescribe fixes or determine acceptance.
- FTC: Native Advertising - A Guide for Businesses ↗
Checked October 18, 2026 as context for discussing ad presentation. This workbook does not apply legal tests, prescribe disclosures or establish compliance.
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